Reach for the stars!
It’s more important than ever to give your online presence a boost. You may have a wonderful website selling amazing products at a price that customers want, but so do your competitors.You need a way to get customers to look at your site first. Harness the power of your Feefo reviews to generate even more interest and traffic to your business. Here’s how.
As a Google Licenced Content Partner, reviews and ratings from Feefo are fed directly to Google. With Rich Snippets, your service rating can appear as a score alongside a star rating. So whenever you’re searched for on Google, your listing will showcase your fantastic service, enhancing trust and helping to drive qualified traffic to your site.
Optimise PPC ads by adding Seller Ratings (stars) alongside paid listings, boosting click-through rate (CTR) by an impressive 17%. In addition, the increase in qualified CTR can also reduce bounce rate. Coupled together, this can have a significant impact on your AdWords Quality Score and reduces the amount you spend on ads.
Product Listing Ads (Google Shopping)
PLAs are product adverts within Google’s paid listings. Use reviews to generate stars and help the products you want to showcase stand out from the crowd, driving customers to your website and lowering the cost of ads.
Social Media and Content Marketing
Businesses that incorporate customer reviews as part of their social media and content marketing strategies experience greater engagement and more qualified traffic. With social sharing, your customers can become your brand ambassadors by sharing their experiences with your company.