The Feefo PPC Whitepaper

How to increase Google AdWords conversions with ratings and reviews.

What’s inside?

  • How to enhance your adverts
  • Improving Click-Through-Rate (CTR)
  • Increase your website’s Quality Score
  • Reducing Cost-Per-Click (CPC)

Google AdWords is a Pay per Click (PPC) platform used by businesses to drive traffic and sales. Due to its popularity, having your advert seen, and more importantly clicked on, has become more competitive and difficult.

If your business is using, or thinking of using, Google AdWords to advertise your service and / or product(s), then it’s important to optimise your campaigns to maximise their effectiveness.

PPC Whitepaper

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