Consumers have never been more informed about their buying decisions. Online shopping is nothing new, but customers are increasingly empowered to compare products, prices and opinions like never before. We surveyed 2,000 everyday shoppers from a variety of demographics in the UK. This report explores the attitudes and behaviours of today’s consumer towards online reviews: How influential they are, to what extent they are trusted, and where they fit within the buying journey.
Online reviews: The consumers’ perspective, covers:
- Shopping and research behaviour
- Using and leaving online reviews
- Building trust
- The future of online reviews
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