Privacy Policy

Feefo privacy policy relating to Feefo Holdings Ltd.


1.1 This Privacy Policy explains how we use information that you provide to us. In this Privacy Policy “use” means collecting, storing or organising information or doing anything else to it that would be considered “Processing” under the Act.

1.2 In this “Privacy Policy” (“Privacy Policy”) “we” or “us” means Feefo Holdings Ltd (No. 7191962) a company incorporated in England and Wales and having its registered office at FEEFO HOLDINGS LIMITED (Registered in England & Wales) c/o HMT ASSURANCE LLP PENNANT HOUSE 1-2 NAPIER COURT, NAPIER ROAD READING BERKSHIRE UNITED KINGDOM RG1 8BW Company No. 07191962 and “you” means you and includes any other person you represent and on whose behalf you provide information to us.

1.3 We collect information on behalf of organisations who provide products and/or services to the public (“Suppliers”). We do this so that Suppliers can improve the way that they provide products and/or services in the future and so that other customers are better informed before making a purchase.

1.4 Information that you give us about a Supplier, including your opinion about products and/or services you have purchased from a Supplier, is called“Feedback”. We publish Feedback on our “Website” (“Website“).

1.5 Personal information about you, including any information which identifies you as an individual or from which you can be identified by a third party is referred to as “Personal Information”.

1.6 The protection of your personal information is very important to us. We are registered under the Data Protection Act 1998 (“Act”). No. 29604672 and we will always comply with the Act. The Act includes any amendments to or replacement of the Data Protection Act 1998.

2. Personal Information

2.1 We will not publish any Personal Information on the Website without your previous written consent.

2.2 We may provide your Personal Information to any Supplier that you have given Feedback on.

2.3 We may also give Personal Information about you to any person who buys the business of Feefo as a going concern (“Buyer”). A Buyer may use any Personal Information in the same way that we may use Personal Information, but will also be bound by the Privacy Policy in the same way that we are.

3. Storage and Security

3.1 We will keep all Personal Information about you secure. We will not provide any Personal Information to any other person except as permitted under this Privacy Policy or as agreed by you in writing.

3.2 We will destroy any personal Information about you 12 months from when you provide that Personal Information to us or from the last time that you give Feedback or login to the Website.

4. Access to Personal Information

4.1 You have the right to a copy of the Personal Information we hold about you. If any of this Personal Information is incorrect, we will amend it.

4.2 If you would like a copy of your Personal Information you must complete an “Access Request” by emailing including your email address. You may also send an Access Request by post to the address above.

5. Cookies

5.1 When you visit the Website you may be asked to download a cookie (“Cookie”). Cookies allow us to track the way that visitors use our Website.

5.2 We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.

5.3 When you submit data through a form such as feedback requests, those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence or to provide you with accurate results after you change pages.

5.4 In order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences, we need to set cookies so that this information can be called whenever you interact with a page is affected by your preferences.

5.5 In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

5.6 This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

5.7 Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.

5.8 From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most.

5.9 As we are a software as a service company it’s important for us to understand statistics about how many of the visitors to our site actually convert and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.

5.10 In some cases we may provide you with custom content based on what you tell us about yourself either directly or indirectly by linking a social media account. These types of cookies simply allow us to provide you with content that we feel may be of interest to you.

5.11 We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including; Facebook, Twitter, LinkedIn, Instagram, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

5.12 You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site. Therefore, it is recommended that you do not disable cookies.

5.13 If there is something that you aren’t sure whether you need or not, it’s usually safer to leave cookies enabled in case it does interact with one of the features you use on our site. However, if you are still looking for more information then you can contact us through one of our preferred contact methods. Email: Phone: 0203 362 4209

6. Feedback

6.1 We may publish Feedback on the Website for two years after we receive it from you.

6.2 Feedback will not include any Personal Information. Only us and the Supplier that the Feedback relates to will know that you are the author of the Feedback.

6.3 After Feedback has been published on the Website we will remove it, or amend it, following a request by you (email

7. People Aged Under 16

7.1 Children (anyone aged under 16) may use the Website and provide Feedback and Personal Information to us. However, if you are under 16, your parent or guardian must be aware that you are using the Website and agree to that use.

8. Changes to the Privacy Policy

8.1 When we write to you we will use the most recent email address that you have provided to us (“Email Address“). You can change your Email Address at any time by emailing with the necessary details

8.2 You agree that any email that is sent to your Email Address will be deemed to have been received 24 hours after we have sent it.

8.3 We may change this Privacy Policy at any time by giving you at least 14 days notice in writing. You agree that this notice may be sent by email.

9. General

9.1 In this Privacy Policy a “person” includes a firm, company, unincorporated association or any other legal entity.

9.2 This Privacy Policy is governed by and construed in all respects in accordance with English law and we submit to the exclusive jurisdiction of the English Courts.

9.3 A person who is not a party to this Privacy Policy has no rights under the Contracts (Rights of Third Parties) Act 1999 to enforce, or to enjoy the benefit of any term of it but this does not affect any right or remedy of a third party which exists or is available apart from that Act.

9.4 This Agreement is personal as between the parties and can only be assigned with the prior written consent of the other.