The Feefo consumer report: building trust in online reviews [Infographic]

27 June 2017

This post is the third in a three part series. Be sure to check out:

‘The shopping landscape’
‘Leaving & using online reviews’

Are customers worried about fake reviews?

Cover2.fwFeefo exists to help both businesses and customers make the best decisions, by ensuring reviews are genuine and authentic. We believe that keeping reviews real, uncensored and unmodified, means customers can feel confident when shopping, and businesses can rely on feedback to gain valuable insights and build a better brand.

But with the rising issue of fake reviews misleading shoppers and damaging businesses’ reputations, how worried are everyday consumers?

To find out, we undertook our biggest research project to date. Over 2,000 people, from all over the UK and every age group, were surveyed, to discover just what impact fake reviews have on customers.

The results are contained within our information packed report: Online reviews: the consumers’ perspective, and is available to download now.

Some of the exciting findings from the third section of the report – Building trust – can be found on the infographic below. Click to enlarge.

ConsumerReport_Infog3

Understanding what encourages consumers to leave reviews is important. Businesses can help customers by avoiding lengthy feedback processes, asking tedious questions that take too long to answer, and ensuring you personally invite customers to leave their review.

For more tips, and to see the full findings from our research, download the Feefo Consumer Report today.

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