Seven Magnificent Feefo Milestones

7 March 2017

IThe_Magnificent_Seven_logot’s our Birthday – and we’ve gone Western in celebration of a Magnificent Seven years of #FightingFakeReviews! Since 2010, Feefo have been the protectors of the reviews space; outlawing fake feedback and rounding up the rogue review cowboys.

We’re looking back at how far we’ve come. Take a look at these Seven Magnificent Milestones:

1. Planting the banner – 2010

In 2010, we stuck a flag in the ground (…or reviews sector) to tell fake reviewers where to go. Feefo was created with a simple ethos: Real reviews, from genuine customers, to give valuable insight that make businesses better. Everything we have created since then serves our campaign of #FightingFakeReviews – and now thousands of businesses have turned to Feefo to collect trustworthy and reliable feedback from their customers.

2. Onboard with Google – 2011

Our partnership with Google was agreed in 2011, and has been the backbone of providing our clients incredible SEO benefits since. As a content partner, Feefo reviews are used in everything from Rich Snippets to Seller Ratings, meaning businesses can enjoy the spotlight in search results, and drive more traffic to their website. Check out how reviews can work in PPC campaigns with our handy whitepaper.

3. A barn to call home – 2012 feefo-office

We like to break the mold and do things a little bit differently – so a dull and boring office simply wouldn’t do. That’s why we set up Feefo HQ in a converted barn on a working dairy farm. Nestled in the idyllic Hampshire countryside, with views across the South Downs, our home is a space packed to the rafters with creativity and innovation.

4. Going global – 2013

An unlucky number for some, but not for us!  Not only was ’13 the year our 1,000th client came on board, but we also went global, establishing a presence in Australia. This would be the start of our worldwide movement, as we opened an office in Boston in The States, and established the real reviews revolution in Hong Kong. These days, the sun never sets on Feefo!

5. Getting noticed – 2014

While we were making waves in the industry from day one, our first real recognition came in 2014, when we won the Sunday Times Tech Track 100 ‘Ones to Watch’ award. Just two years (and heaps of accolades) later, we returned to place #55. Now, our trophy cabinet is packed; check out some of the other awards we’ve won for innovation, technology and service.

6. Setting the standard – 2016

Thanks to our status as a trusted reviews platform, Feefo was invited to be part of the working group for ISO to develop a standard for online customer reviews. This international task force is creating the best practice for feedback, and with our involvement, it will work to keep reviews trusted and transparent.

7. The Feefo future… – 2017

The past seven years have paved the way for the latest and greatest innovations. We recently launched a major upgrade to the platform with Feefo 3.0, making it bigger, faster and better. This year, we’re launching new functionality and enhancements, to help our clients hear from even more of their customers, and use their voice to power even greater business benefits. Take a look at our current line up of fantastic features, and see why we’re leading the way in trusted reviews.

It’s our birthday, but we’ve got a gift for you! Join Feefo in March, and receive a Magnificent Seven Weeks of Feefo – completely free! Get in touch on 0845 680 0320, or shoot us a message at

Here’s to the next seven years of #FightingFakeReviews!

2 responses to “Seven Magnificent Feefo Milestones”

  1. Robert Mackenzie says:

    We have been a client of Feefo since the very beginning. We were attracted by the fact that only genuine reviews from clients who had travelled with us could be posted, providing us with useful feedback on both the products we sell and the service we provide. Happy 7th birthday – and we look forward to continuing our partnership in the years ahead!

    • Ian Lynch says:

      Hi Robert, thanks for your comment. We’re glad Feefo is helping you to connect with your genuine customers! Here’s to the next seven years!

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