At the beginning of June, we invited you to Get your business Feefo fit this summer, and shared six insightful tips to help get your company ready for the hectic Christmas period ahead.
We’re really pleased to see and hear that so many found our tips useful, but realise some of you may have been too busy sunning yourselves on a nice beach somewhere to take note of our tips (and who can blame you?).
So, for your convenience, here’s a summary of everything you need to know, to get your business ready for the most profitable time of year.
Tip #1: Shape up your SEO with user-generated content
Search engine optimisation (SEO) should be at the heart of every marketing strategy, as it plays a vital role in ensuring your website has a top position in organic search results. Collecting and displaying genuine customer reviews – a form of user-generated content (UGC) – can give your SEO a serious boost for the following reasons:
• Increases visibility through organic signals, such as backlinks and keywords
• Provides fresh, relevant content on a regular basis (an important organic signal)
• Enhances your website’s reputation through the provision of authoritative content from real customers
It’s clear that UGC should be a key part of your SEO strategy, but how can you make the most out of it? Read tip #1 to find out!
Tip #2: Turbo boost your PPC campaign with AdWords Seller Ratings
Pay per Click (PPC) campaigns are one of best ways to ensure your website appears at the top of search engine results, but it’s important to ensure your advert stands out. Seller Ratings are the key to making sure your advert grabs consumers’ attention.
These star ratings boast a whole host of benefits, as they can enhance trust, increase conversions, lower ad spend, reduce bounce rates and more! If you’re not currently working towards displaying Seller Ratings, your competitors are likely several steps ahead of you.
In our second tip, we show you how to become eligible for Seller Ratings and what you can do to make them more likely to appear.
Tip #3: Integrate reviews to increase conversion rate optimisation (CRO)
Driving consumers to your website is only half the battle – once they arrive, you need to ensure they convert, whether than means signing up to a newsletter, filling out a contact form or making a purchase. The process of converting as many passive visitors into committed customers as possible is called conversion rate optimisation (CRO).
Few consumers will do business with a company unless they trust them. If you want to improve your CRO, you’ll need to enhance that trust. Integrating genuine reviews should be your first step, as almost seven in ten consumers trust others shoppers’ recommendations.
But where should your reviews be placed on your website to achieve maximum impact? In tip three, we reveal our best tips and techniques, including an example from Monarch Airlines!
Tip #4: Use reviews as a gateway to better customer relationships
The only way to ensure you’re delivering an excellent service to your customers is to listen to what they have to say. That does mean, however, that not every piece of feedback you receive will be a glowing recommendation, but negative reviews are just as important as positive ones.
So long as they are dealt with correctly, the presence of negative reviews can help to build trust and therefore increase sales. The majority of consumers (81%) read negative feedback alongside positive reviews and 54% said they would be suspicious if they couldn’t find any unfavourable comments. Further, how can a business learn from its mistakes if they are not pointed out to them?
Responding to negative reviews can be tricky – get it wrong, and you could drive potential customers away. In tip four, we cover how to reply to disgruntled customers, as well has how to get the most out of your positive feedback.
Tip #5: Eliminate fake feedback to improve business insights
Our recent research revealed that 75% of consumers are worried about fake reviews, and with good reason. Fake reviews constantly hit the headlines, with some businesses using false feedback to ‘bury’ genuine negative reviews, or to harm a competitor’s business.
Consumers are getting better and better at spotting fake reviews; if they don’t trust the feedback they are reading is genuine, they are likely to shop elsewhere. This can pose a big problem for businesses who only wish to collate genuine feedback, as some sites make it easy for anyone to post a review about a business, whether they’ve used their services or not.
Our fifth tip is perfect for businesses worried about the threat of fake feedback, as we show you how to identify bogus reviews and how to eliminate them from your business, forever!
Tip #6: Keep your finger on the pulse of review innovation
To stay ahead of your competitors, it’s important to stay up to date with any innovations on the horizon which may benefit your business. Having accurate insight into your customers is also vital, which is why the reviews space is constantly evolving.
After all, we are living in the age of data-overload – 2.5 exabytes of data is produced every day, that’s equivalent to 530 million songs! If you can’t manage your customer data, you won’t be able to extract the valuable information that will enable you to:
• Make meaningful improvements to your business
• Build better customer relationships
• Learn what it is that makes customers return to your business again and again
In our final tip, find out which innovative reviews tools your business should be using, as well as what advancements are around the corner.
Get your reviews strategy into shape
You’ll find information from all the tips above, plus a lot more, in our guide to consumer reviews.
Whether you’re new to customer reviews or you just wish to improve your current strategy, this guide is perfect for you – click the button below to download it now.
Ready to start collecting consumer reviews now and want to know more? Get in touch with us today and find out what we can to for your business.