Businesses are increasingly looking for new and innovative ways to connect with their customers. Whether that’s by tailoring the customer experience, adding personalisation or analysing their behaviour, understanding their behaviour is paramount.
The British Retail Consortium CX ’17 event, held on the 23rd March at the Courthouse Hotel in Shoreditch, combined two events: Omni-Channel and Customer Insight, to create an opportunity to learn and connect with businesses and thought-leaders at the top of their game.
Our very own Matt Eames, CCO at Feefo, took to the stage to present a masterclass in putting user-generated content to work in tailoring the customer experience. At Feefo, we understand the power of using UGC to build trust with shoppers: that’s why we’re constantly upgrading our platform to enable customers to share their voice in their own way, and to allow businesses to harness what they’re saying.
Matt’s presentation covered:
- Retailers’ relationship with UGC
- The power of the play button for CX
- Personalising the experience
If you missed Matt’s presentation, want a recap or are keen to find out more, his slides are below:
Interested in what he had to say? Find out more about how Feefo can inject a little personality into your business, and use the voice of your own customers, to build trust and increase conversions.
Call 0845 680 0320 or get in touch.