Expedia appoints Feefo for Pan-European customer reviews

8 February 2013

Feefo are delighted to announce that Expedia, the world’s largest online travel company, have joined the growing list of brands to use our feedback system. Expedia wish to increase their visible reviews in Google for their UK, French, German and Dutch sites whilst learning in real time how their customers rate their experiences booking with them online.

We beat competition to sign up this incredible brand by working quickly to set up a trial, forge great relationships and provide a huge amount of valuable feedback. In fact, during a 14 day trial we increased their visible reviews in Google by 4,000% (yes, FOUR THOUSAND per cent!)

Expedia are delighted with the results and love how simple and effective our solution is. They are alerted to any negative comments immediately and can quickly respond to the customer, knowing all replies are seen by the public. If customers are satisfied with the response they can increase their rating which is reflected straight away in Expedia’s scores online.

Reviews from Feefo will be used by Google to generate seller ratings, which are the gold stars you see in searches. Having stars increases your click trough rate so more people end up visiting your site. As soon as stars appeared from Feefo’s reviews, Expedia experienced a whopping 20% increase in their CTR!

Stuart Newman, Director of Customer Experience EMEA for Expedia said “The Feefo system is simple to use and hugely effective, with the return on our investment easy to see, even in such a short time period.”

If you’d like to see for yourself why Expedia chose Feefo then contact us now to speak to a trained advisor who can tell you exactly how we can help you. You can also take part in a free trial by sending us recent order data. Within minutes you too can see what your customers have to say. Call 08456 800 320.

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