Versatile Insurance Professionals Ltd (Versatile), a leading insurance broker for small firms established by Ray Colenutt in 2004, joined Feefo in July 2014 after seeing the benefits that could be gained in terms of increasing credibility and creating a strong reputation for customer service. Ray Colenutt, Managing Director of Versatile, leads an organisation specialising in providing insurance to firms within the construction industry as well as specialist divisions in other business sectors such as media, beauty and security.
The capabilities of the exceptional and knowledgeable team provides competitive and quick quotations for many types of insurances, including public liability insurance, property insurance, professional indemnity and contractors all risks. On reviewing the need for feedback, Colenutt, told us “Insurance has had a tough time with credibility of recent years with the banks mis-selling PPI and with insurance companies going bust on a regular basis – usually around 2 per year.
Additionally the problem of ‘Ghost’ brokers (door to door sales people selling cheap insurance as a method of fraud) and consumers not knowing about or using the Financial Conduct Authority to make checks within the industry have added to the problems industry wide.”
Colenut found that “Insurance buyers would like a visual and easy to use aid to let them know who to trust. “This is where Feefo could step in. Feefo is an independent and reputable review company which contacts a business’s customers directly, and provides a dynamic link with the businesses’ website, showing up-to-date, minute to minute information regarding the latest feedback. Whether the reviews are good or bad, Versatile has no control over what is displayed by Feefo”.
The concept of collecting customer feedback is well known on websites such as EBay and Amazon, and Versatile could see even from the free trial how the same positive results that instilled trust in retailers on these platforms could be mirrored by using Feefo.