HomeFuels Direct have been providing a convenient way to order heating oil and other home heating products since they were established in 2008. They operate across the UK, helping consumers find instant quotes and delivering exceptional service.
Increasing customer confidence
Aware that up to 74% of online shoppers, use reviews to influence their purchase decisions, HomeFuels Direct partnered with Feefo to help them collect and showcase feedback from their genuine customers. These reviews helped new customers feel more confidence to trust in their service and choose HomeFuels Direct over their competition.
Protection from fake reviews
Only customers who had made a purchase with HomeFuels Direct were invited to leave a review, eliminating the risk of collecting ‘fake’ reviews. This allowed HomeFuels Direct to gain reliable insights and new customers felt confident that they could trust the reviews they were reading.
HomeFuels Direct quickly integrated reviews onto their website making sure that their Feefo widget was visible from all pages, providing a trust signal for consumers. They also incorporated their positive feedback into their marketing and social campaigns, again providing customers with reassurance to use their service.
- 69% increase in sales Y-O-Y after joining Feefo
- 200% increase in traffic after incorporating reviews into marketing strategy
- Evaluated and changed order updates thanks to insights collected
- ‘Feefo Friday’ social media campaign delivered highest social media engagement rates to date