Show me the money!
Product and service reviews can increase sales and conversions. We’ve been told by loads of clients that customer reviews boost their bottom line. The reason is simple: you’re giving customers more knowledge about products, which in turn gives them the confidence to buy. Here’s how we can help.
Conversion Rate Optimisation (CRO)
Clients using Feefo have reported some amazing results. In one test, we saw an increase in conversion rate soar as high as 25% once product reviews were displayed. What’s more, when ratings and reviews are displayed next to a ‘buy now’ button or the shopping cart icon, we have seen even greater increases in conversions and sales. It’s not just about collecting reviews, it’s what you do with them.
Cost Efficient Marketing
Improved traffic and conversions helps to reduce bounce rates, which can have a positive impact on your Quality Score. In Feefo tests, one of our merchants experienced a reduced bounce rate of over 8% and a reduced Cost per Click (CPC) by 12% year-on-year. Make your marketing more efficient with genuine ratings and reviews.